Chams blog
Metro pillar advertising, strategically placed in high traffic areas, stands as an unmissable canvas to showcase brands and messages,....
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At Chams, we comprehend the profound impact of outdoor advertising in today's dynamic marketing landscape,....
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At Chams, the best marketing agency in Kerala, we are all about connecting brands with their audiences in meaningful ways. The important step that should be taken primarily when advertising is understanding and picking the right audience,....
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In today's competitive marketplace, it's more important than ever to build strong brand loyalty. Loyal customers are more likely to make repeat purchases,....
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At Chams, we are your ultimate destination for all marketing solution. If you are searching for a top marketing agency to aim for a steady growth in your business,....
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Integrated marketing is a holistic approach to marketing that combines all of a company's marketing activities into a cohesive strategy,....
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Integrated marketing is a strategic approach to marketing that coordinates all marketing channels and activities to create a seamless and consistent customer experience.,....
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In the world of marketing, few campaigns have achieved the level of success and recognition as Coca-Cola's "Share a Coke" campaign,....
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Chams is your one stop destination for all things advertising. If you are seeking a marketing agency in Kerala that understands your needs, you have found the right partner for you,....
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The role of outdoor advertising agencies cannot be underestimated in the field of business marketing. These agencies play a crucial role in helping businesses effectively market ,....
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All business needs an exceptional marketing strategy for the ever evolving business landscape. Audiences are the real force behind the success of any business anywhere in the world,....
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In a rapidly evolving digital landscape, the success of any business largely depends on its marketing strategies. Chams, a leading marketing agency in Kochi is on a mission to help businesses,....
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In a world brimming with advertising noise, outdoor marketing stands out as a powerful medium to make a lasting impression. For businesses seeking to maximize their reach in Kochi, Kerala, and beyond,....
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In today's fiercely competitive business landscape, brand promotion has become an indispensable ingredient for success. In Kochi, Chams shines as a visionary force, propelling brands to new heights....
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In the ever-evolving landscape of digital marketing, native advertising has emerged as a powerful and strategic tool, seamlessly integrating branded content into users' online experiences....
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In the ever-evolving arena of modern business, the art of strategic budget allocation within advertising emerges as the linchpin for unlocking remarkable returns on investment....
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In the dynamic realm of advertising, the spotlight has shifted towards the intricate interplay between data and creativity. Advertisers find themselves presented...
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Navigating the expansive realm of contemporary advertising demands a skillful approach to capturing attention and effectively conveying messages to the right individuals.....
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A SWOT analysis is a technique which is used to check the growth and success of a business or a project that we do. SWOT stands for, Strengths....
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Search engine optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). SEO.........
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We all are familiar with the term marketing! We all have seen different types of traditional marketing ideas......
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A brand is an identity. It showcases the result of the hard work of a group of people or a person. When ...
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Viral Marketing is another form of marketing promotions where people organically push and promotes the message ....
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A marketing audit is a systematic examination and evaluation of a company's marketing environment, objectives, strategies, and activities. The purpose...
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In this digital era, there is a misconception that the growing use of technologies ....
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Hey there! Are you a business owner struggling to keep up with the competition in today's fast-paced market?...
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Branding and advertising are two terms that are often used interchangeably, but they actually have distinct meanings and purposes. So...
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In today's fast-paced world, customers are bombarded with countless messages....
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In the fast-paced world of advertising, there's always something new on the horizon..
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Multicultural marketing is the process of creating marketing campaigns and strategies that target diverse groups of people...
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In today's digital age, traditional forms of advertising are becoming less effective. Consumers are bombarded with ads...
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Influencer marketing is a form of advertising in which brands partner with individuals who have a large following on social media platforms, such as Instagram, TikTok, YouTube, or Twitter...
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Branding is an art. You've got to take your time and find the right style that best represents your business. Branding takes many forms, from an image logo to collateral materials, from pricing and packaging design to the actual...
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Guerilla marketing is a brand new concept with which companies can start a business and market it in an unconventional way. Guerilla marketing is not only done for the sake of getting noticed by the customers...
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You've set up your brand website and are ready to communicate with customers. But how do you increase their online visibility? AIDA marketing is a framework used to create and implement marketing campaigns with the ultimate...
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Content marketing is all the buzz these days and there's a good reason it works! But what is content marketing and why you should be doing it? Content marketing is the art and craft of creating and sharing high-quality...
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As a marketer, you’ve probably heard the terms “above the line” and “below the line” marketing, but what do these terms mean? ATL and BTL marketing are two essential aspects of creating effective advertising campaigns.
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Analytics tools can be the secret weapon to your business success. Analytics can help identify customers, who they are, what they belong to, where are they from, and how they behave.
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Trust is one of the most crucial factors for a successful brand. A trusted brand is what people aspire to buy. It helps in building a strong relationship with your customers.
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With integrated marketing, your business can deliver a cohesive narrative about it. It will let you convey better about your brand and achieve a greater impact on the campaigns.
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Product marketing includes the complete process of introducing a new product to the market. It begins from the development of the product and extends to its launch and beyond.
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Video marketing gained immense popularity in the modern world. As of recent years, we witness a shift in the way that companies advertise their products and services through social media.
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When communication becomes the strategy to reach your customers, advertising act as the key to that strategy. The importance of advertising cannot be belittled in today’s world.
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Advertising is a major component of marketing that is intended to reach a wider audience. Advertising aims at reaching potential customers in order to increase the sales...
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Digital marketing or online marketing means the promotion of a product, brand or service digitally. Digital marketing enables companies to connect with potential customers......
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It is crucial to convey the detailed and required information about the product or service within the advertisement. Digital ads with Good illustration....
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Brand promotion is an inevitable element of a business if you wish to expand and further its scope. It allows the customers to choose your service or brand over hundreds of others.
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The outdoor advertising industry has undoubtedly evolved in the past few decades, with the introduction of new technology and new media...
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You might have heard of brand positioning, especially when you are a business owner or so. Brand positioning is a strategy that businesses
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The advertising plan or advertising strategy is the responsible for providing framework. The framework enables businesses and advertising agencies to develop,
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One of the most crucial tactics in the contemporary marketing era is advertisements which help businesses to reach out to potential customers.
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Brand awareness is defined as a measure of the extent to which customers are familiar with the qualities, products or identity to a particular...
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It is clear that integrated marketing goes a long way in creating brand awareness among people. With integrated marketing...
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