Chams blog
Advertisement is a kind of communication in which a product, brand or service is promoted to a viewership to attract interest, engagement, and sales.
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Ever scrolled through Instagram, Facebook, or YouTube and come across an ad that stopped you in your tracks?
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Brand growth is marked when it engages the target audience and converts each interest into sales.
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Now, when people hear the words "branding" and "marketing," they immediately think it is all the same.
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The advertising landscape has always been a fast-paced game, steered by quick technological development, fast-changing consumer behavior, and demanding market changes.
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In a world where consumers are bombarded by information at all angles, perhaps it has never been more important to create an impactful, memorable brand that builds trust.
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Branding today is no longer a logo, but the story you tell, what values you create, and the emotions you bring to your audience.
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Rebranding is more than just a fresh logo or a new color palette; it’s a strategic overhaul of how your business presents itself to the world.
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Marketing has become an essential component in today’s business environment especially with the aim of creating brand awareness among customers.
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This simply goes to show how crucial it is for any business to build a much needed image that enables them to succeed in today’s world.
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Brand storytelling does not fall in the ‘overused marketing term’ category; it is an effective marketing strategy that is beneficial for every company.
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To every marketer out there, are you searching for the best marketing tools to enhance your marketing strategies?
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Today we use different machines that can give us numbers of advertisements in the same day which makes it hard for various brands to be noticed. Amidst the noise, one approach has proven to be timeless and effective: narration.
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In today's competitive market, businesses must make the most of every dollar spent on advertising. For companies operating in Kerala, particularly in Kochi, finding the right strategies.
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Social media has developed into a vibrant marketplace where corporations interact with their audience, rather than just being a place for
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Effective brand management is crucial for companies trying to build a solid identity and keep customers in today's
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Any firm hoping to succeed in the modern digital era needs to have a strong online presence. In a world where businesses
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In Kerala, marketing agencies face a challenging landscape where they must constantly adjust to new trends, technologies, and client expectations in the fast-paced marketing world
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The way we consume information has changed dramatically over the last ten years thanks to streaming services.
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In a world where everything is connected more and more, taking your brand global can lead to big growth ...
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In today’s increasingly connected and socially conscious world, brands are under more scrutiny than ever. Consumers are not only looking for high-quality products and services but also expecting companies...
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In the dynamic world of brand promotion, 2024 is set to bring forth an array of innovative trends that will shape how businesses connect...
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The techniques for brand marketing are always changing as we make our way through a continuously...
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Being unique in the competitive world of entrepreneurship requires more than just having a fantastic product...
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In today’s competitive market, having a great product or service isn't enough. To truly stand out, you need a...
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Through the Line (TTL) marketing is an integrated approach that combines elements of both Above the Line (ATL) and Below ...
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In today's digital age, having a strong online presence is crucial for the success of any business...
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Welcome to our blog dedicated to helping businesses craft a compelling brand identity that resonates with their audience and drives...
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In the bustling city of Kochi, amidst its rich cultural heritage and vibrant streets, a new force is emerging, reshaping its urban landscape...
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To effectively engage and retain the allegiance of Generation Z consumers in the ever changing digital landscape...
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In the realm of marketing, where customers are inundated with commercials on a daily basis, grabbing their attention and establishing a deeper ...
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Making an impression in the congested economic world of today is crucial. Your brand's essence is embodied in your business identity, which is more than just a logo or tagline.
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In today's crowded marketplace, establishing a strong brand identity is vital for the success of any small business..
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In today's fast-paced world, where productivity is often measured by the quantity of tasks...
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As the link between businesses and customers in today's cutthroat business environment...
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Business success in the competitive market of today depends on building a strong brand recognition. It's.....
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In the ever-evolving business landscape, one thing remains constant – the power of...
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In the ever-evolving landscape of business, a successful marketing strategy is the linchpin that propels a brand towards sustained growth ...
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Greetings from the period of brand revivals, where the current blends with the past to create a captivating story that appeals to consumers of today....
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Greetings from the world of startups, where creativity and financial restraints coexist. Even if the digital space is vital....
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In the age of endless digital scrolling, your brand needs more than just a billboard to be heard. You need to....
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A new type of magic happens in the busy center of Kochi, where colorful markets teem with activity and aromatic ....
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In today's hyperconnected world, businesses face a daunting task: standing out amidst the constant barrage of information,....
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Metro pillar advertising, strategically placed in high traffic areas, stands as an unmissable canvas to showcase brands and messages,....
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At Chams, we comprehend the profound impact of outdoor advertising in today's dynamic marketing landscape,....
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At Chams, the best marketing agency in Kerala, we are all about connecting brands with their audiences in meaningful ways. The important step that should be taken primarily when advertising is understanding and picking the right audience,....
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In today's competitive marketplace, it's more important than ever to build strong brand loyalty. Loyal customers are more likely to make repeat purchases,....
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At Chams, we are your ultimate destination for all marketing solution. If you are searching for a top marketing agency to aim for a steady growth in your business,....
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Integrated marketing is a holistic approach to marketing that combines all of a company's marketing activities into a cohesive strategy,....
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Integrated marketing is a strategic approach to marketing that coordinates all marketing channels and activities to create a seamless and consistent customer experience.,....
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In the world of marketing, few campaigns have achieved the level of success and recognition as Coca-Cola's "Share a Coke" campaign,....
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Chams is your one stop destination for all things advertising. If you are seeking a marketing agency in Kerala that understands your needs, you have found the right partner for you,....
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The role of outdoor advertising agencies cannot be underestimated in the field of business marketing. These agencies play a crucial role in helping businesses effectively market ,....
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All business needs an exceptional marketing strategy for the ever evolving business landscape. Audiences are the real force behind the success of any business anywhere in the world,....
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In a rapidly evolving digital landscape, the success of any business largely depends on its marketing strategies. Chams, a leading marketing agency in Kochi is on a mission to help businesses,....
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In a world brimming with advertising noise, outdoor marketing stands out as a powerful medium to make a lasting impression. For businesses seeking to maximize their reach in Kochi, Kerala, and beyond,....
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In today's fiercely competitive business landscape, brand promotion has become an indispensable ingredient for success. In Kochi, Chams shines as a visionary force, propelling brands to new heights....
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In the ever-evolving landscape of digital marketing, native advertising has emerged as a powerful and strategic tool, seamlessly integrating branded content into users' online experiences....
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In the ever-evolving arena of modern business, the art of strategic budget allocation within advertising emerges as the linchpin for unlocking remarkable returns on investment....
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In the dynamic realm of advertising, the spotlight has shifted towards the intricate interplay between data and creativity. Advertisers find themselves presented...
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Navigating the expansive realm of contemporary advertising demands a skillful approach to capturing attention and effectively conveying messages to the right individuals.....
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A SWOT analysis is a technique which is used to check the growth and success of a business or a project that we do. SWOT stands for, Strengths....
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Search engine optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). SEO.........
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We all are familiar with the term marketing! We all have seen different types of traditional marketing ideas......
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A brand is an identity. It showcases the result of the hard work of a group of people or a person. When ...
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Viral Marketing is another form of marketing promotions where people organically push and promotes the message ....
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A marketing audit is a systematic examination and evaluation of a company's marketing environment, objectives, strategies, and activities. The purpose...
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In this digital era, there is a misconception that the growing use of technologies ....
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Hey there! Are you a business owner struggling to keep up with the competition in today's fast-paced market?...
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Branding and advertising are two terms that are often used interchangeably, but they actually have distinct meanings and purposes. So...
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In today's fast-paced world, customers are bombarded with countless messages....
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In the fast-paced world of advertising, there's always something new on the horizon..
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Multicultural marketing is the process of creating marketing campaigns and strategies that target diverse groups of people...
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In today's digital age, traditional forms of advertising are becoming less effective. Consumers are bombarded with ads...
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Influencer marketing is a form of advertising in which brands partner with individuals who have a large following on social media platforms, such as Instagram, TikTok, YouTube, or Twitter...
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Branding is an art. You've got to take your time and find the right style that best represents your business. Branding takes many forms, from an image logo to collateral materials, from pricing and packaging design to the actual...
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Guerilla marketing is a brand new concept with which companies can start a business and market it in an unconventional way. Guerilla marketing is not only done for the sake of getting noticed by the customers...
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You've set up your brand website and are ready to communicate with customers. But how do you increase their online visibility? AIDA marketing is a framework used to create and implement marketing campaigns with the ultimate...
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Content marketing is all the buzz these days and there's a good reason it works! But what is content marketing and why you should be doing it? Content marketing is the art and craft of creating and sharing high-quality...
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As a marketer, you’ve probably heard the terms “above the line” and “below the line” marketing, but what do these terms mean? ATL and BTL marketing are two essential aspects of creating effective advertising campaigns.
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Analytics tools can be the secret weapon to your business success. Analytics can help identify customers, who they are, what they belong to, where are they from, and how they behave.
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Trust is one of the most crucial factors for a successful brand. A trusted brand is what people aspire to buy. It helps in building a strong relationship with your customers.
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With integrated marketing, your business can deliver a cohesive narrative about it. It will let you convey better about your brand and achieve a greater impact on the campaigns.
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Product marketing includes the complete process of introducing a new product to the market. It begins from the development of the product and extends to its launch and beyond.
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Video marketing gained immense popularity in the modern world. As of recent years, we witness a shift in the way that companies advertise their products and services through social media.
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When communication becomes the strategy to reach your customers, advertising act as the key to that strategy. The importance of advertising cannot be belittled in today’s world.
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Advertising is a major component of marketing that is intended to reach a wider audience. Advertising aims at reaching potential customers in order to increase the sales...
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Digital marketing or online marketing means the promotion of a product, brand or service digitally. Digital marketing enables companies to connect with potential customers......
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It is crucial to convey the detailed and required information about the product or service within the advertisement. Digital ads with Good illustration....
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Brand promotion is an inevitable element of a business if you wish to expand and further its scope. It allows the customers to choose your service or brand over hundreds of others.
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The outdoor advertising industry has undoubtedly evolved in the past few decades, with the introduction of new technology and new media...
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You might have heard of brand positioning, especially when you are a business owner or so. Brand positioning is a strategy that businesses
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The advertising plan or advertising strategy is the responsible for providing framework. The framework enables businesses and advertising agencies to develop,
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One of the most crucial tactics in the contemporary marketing era is advertisements which help businesses to reach out to potential customers.
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Brand awareness is defined as a measure of the extent to which customers are familiar with the qualities, products or identity to a particular...
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It is clear that integrated marketing goes a long way in creating brand awareness among people. With integrated marketing...
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