Brand Strategy & Communication
Spread & Boost will be an out-and-out planning vertical of CHAMS.We define BUYER PERSONA.
We finalise the USP with the promoter.On the basis of USP and buyer personas we will determine what kind of BRAND PERSONALITY we should be showing in a particular communications.Finally we add a “HUMAN”SIDE, which project a single voice,look,and core message through out the project,to connect on an emotional level with its target audience.
