Spread & Boost will be an out-and-out planning vertical of CHAMS. We will define the define BUYER PERSONA and finalise the USP with the client. Based on the USP and BUYER PERSONA factors, we then determine the BRAND PERSONALITY to be projected through the communication. Finally, we will add a ‘Human Touch’ to the story, which will create a ‘single voice, look and core message’ to the total communications to connect with the target audience at an emotional level.
Digital marketing is an exciting and multifaceted field, and it necessitates a new kind of marketing approach. On social media, that means learning to converse with customers, not just speaking at them. In terms of content, it means investing in engaging and relevant media that sparks conversations and boosts your search rankings. Finally, pick your keywords very carefully, optimize your website, and opt for paid search if necessary.
Marketing you can’t be seen until you learn to see.Your marketing should be short and sweet – so anyone in the company can learn the strategy at a glance. It should contain a summary of the current situation of the company and the market, the marketing department’s main objectives for the year, the chosen strategy, an action plan, and the methods for evaluation. As the saying goes, if you fail to plan, you plan to fail!
Positive return on investment starts with aligning a marketing project with business needs. Based on these needs, marketers can devise campaigns with clear objectives, whether at the reaction, learning, action, impact, or ROI level. Collecting data at each level allows marketers to assess quickly the effectiveness of their strategy – and make necessary adjustments that can increase the chances of success.